Customer Loyalty Program: Rewarding Your Most Valued Shoppers

Customer Loyalty Program: Rewarding Your Most Valued Shoppers #

Hey there, shopkeeper! Did you know that rewarding customer loyalty is one of the most effective ways to keep your shoppers coming back for more? With the Customer Loyalty Program in Ficos, you can offer points for repeat purchases, which customers can redeem for discounts and other exciting benefits. This guide will walk you through everything you need to know to enable the Loyalty Program, enroll customers, and track their points. Let’s dive in!

What is the Customer Loyalty Program? #

The Customer Loyalty Program in Ficos is a feature designed to help you reward your customers for their loyalty. With every purchase, customers earn points that can later be redeemed for discounts or other rewards. This creates a win-win scenario: your customers feel valued, and you benefit from increased repeat visits and higher sales.

Benefits of the Loyalty Program #

For Storekeepers: #

• Increased Customer Retention: Rewarding customers for their repeat business helps build long-term relationships and ensures they return to your store.
• Boosted Sales: The opportunity to earn rewards encourages customers to make additional purchases, increasing your average transaction value.
• Enhanced Engagement: A well-designed loyalty program turns occasional shoppers into brand advocates, promoting your store to others.

For Customers: #

• Valuable Rewards: Points that can be redeemed for discounts make customers feel appreciated.
• Personalized Experience: Repeat purchases unlock personalized offers, enhancing the shopping experience.
• Transparency: Customers can easily track their points and understand how they can redeem them.

How to Enable the Loyalty Program in Ficos #

1. Access Store Settings: Open the Ficos app and navigate to the Business Manager section. Scroll to find and tap on Store Settings.
2. Select Loyalty Program: Within Store Settings, locate the Loyalty Program option and tap on it.
3. Enable the Program: Toggle the switch to activate the Loyalty Program for your store.
4. Define Discount Percentage: Set the percentage of each sale that will convert to points for customers.
5. Set Conversion Rate: Determine the point-to-currency conversion rate, specifying how many points equate to a set discount value.
6. Save Settings: Once configured, tap Save to activate the program and make it available for customers.

Enrolling Customers in the Loyalty Program #

1. Add or Edit Customer: When adding a new customer or editing an existing profile in the Ficos app, you’ll see an option to enroll them in the Loyalty Program. For detailed steps, refer to How to Add a Customer.
2. Enroll the Customer: Select the enrollment option to allow the customer to start earning points on their purchases.
3. Display Loyalty Points on Invoices: Once enrolled, every invoice or receipt will showcase the points earned in that transaction, along with the customer’s total accumulated points.

Viewing the Points Ledger #

1. Access Customer Management: From the Business Manager section on the Ficos app’s home screen, tap on Customers.
2. Select the Customer: Use the search function to find the customer by name, phone number, or email, or select them from the list.
3. Tap on Points Ledger: For customers enrolled in the Loyalty Program, a Points Ledger button will be available. Tap it to view their detailed points activity.
4. Understand the Points Ledger: The ledger provides a comprehensive breakdown, including:
   • Order Reference: Details the transaction associated with points earned or spent.
   • Date and Time: Logs the timestamp of each transaction.
   • Points Earned or Redeemed: Indicates how points were gained or used in each transaction.

Practical Advice for Storekeepers #

• Promote Your Program: Let customers know about your Loyalty Program through signage, social media, and personalized emails.
• Create Exclusive Offers: Use loyalty data to identify your top customers and provide them with exclusive rewards to deepen their loyalty. Refer to Customer Analysis Tool for insights.
• Analyze Customer Behavior: Leverage insights from the program to identify purchase trends and plan inventory or promotions accordingly. Check out Understand New vs. Returning Customers to refine your approach.

The Customer Loyalty Program in Ficos is a game-changer for shopkeepers looking to boost customer retention and sales. By enabling the program and enrolling your customers, you’re not just rewarding their loyalty—you’re building long-term relationships that benefit your business. The Points Ledger ensures transparency and trust, giving both you and your customers clear insights into their rewards.

Ready to take your customer engagement to the next level? Enable the Loyalty Program in your Ficos app today, and start creating rewarding shopping experiences for your customers!

What our clients say #

I have managed to track my expenses better and been able to budget and plan better

Nayebare Jenuario #

★★★★★

Business has never been managed better on an app than with Ficos! No hardware costs, no implementation costs, the LOWEST cost of ownership and business intelligence at your finger tips! Thx Ficos team

Fort High #

★★★★★

Excellent app Very useful for business

Christian TABARO #

★★★★★